What is the primary purpose of advertising?

The primary purpose of advertising is to convince the public that a product is for sale. This involves creating awareness of a product's existence and persuading potential customers of its benefits or value. Effective advertising communicates key messages to the target audience, highlighting why they should consider purchasing the product. By demonstrating uniqueness, advantages, and utility, advertising aims to spur interest and prompt consumers to take action, such as making a purchase.

The other options, while related to advertising, are not the main goal. For example, informing about product safety is important but usually serves as a secondary purpose once awareness is established. Providing entertainment may engage audiences, but it is not necessarily the aim of advertising itself; it can be a tool used within advertising. Promoting brand loyalty is a long-term objective of successful advertising campaigns, but initially, the focus is on attracting customers to consider the product, which ties back to the fundamental aim of making potential buyers aware that the product is available for purchase.